Shipment tracking software is a technology that enables shippers to be in charge of their transportation and to know the location of their cargo at any point in time in the course of the journey. This article will elucidate the benefits of using this software in your shipping business.

The use of this software will help in minimizing delays and boosts customer experience. Customers need to know that their shipments are tracked. A large number of customers pay attention to the shipment process as much as they do in the purchase process, therefore, being able to track shipment is a sign of relief to the customer and helps them trust you and have peace of mind. With this software developer website, shippers will always know the location of their shipment and can comfortably relay the information to the end-users. You gain more visibility and enhance performance with the use of this software, you can easily monitor cargo metrics. You are updated with adequate information and as such you will be able to see the progress of the shipment and can determine if there will be a delay in arrival, if there is, then you can effectively communicate the awaiting customer.

Let’s go through some objectives and benefits of a software in the shipping processes

  • Customer satisfaction- the software provides a better experience for customers by notifying customers of changes in their shipment track status such as early arrival, delay in delivery, shipment details, and transit time. Research shows that companies with a tracking software increase customer satisfaction than 150%
  • Cost reduction – by tracking shipments you save time and money. The shipping companies can provide the customers with real-time access to the status of their shipments through an SMS, email, push notification and even WhatsApp. The software includes a tracking dashboard which enables this feature.
  • Spot potential problems– with the aid of this software via its analytics dashboard, shippers are provided with insight to check their delivery performance. This enables them to take action when a delay occurs or a challenge comes up with a carrier. Businesses can now improve their services as important metrics such as customer location, percentage orders, purchase orders, and carrier performance are readily available.
  • Real-time tracking/update– with the aid of the software, delivery notifications and tracking pages are created to provide a consistent answer to all the questions of customers. It is widely known that an SMS is one sure way to keep in touch with customers and keep them informed in real-time. This real-time information helps increase efficiency in operations and build an outstanding customer service.

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