One of the biggest things that cause trouble to most of the online business owners and digital marketers is the CTR or click-through ratio. It is the ratio of the number of people who have seen your advertisement to the number of people who have clicked on it and visited the link. The problem is that a lot of people watch the ad, but only a few clicks on it. On an average about 10% CTR is registered on Facebook which is too less if you think about the number of efforts and investments put into making an advertisement.
What you can do
One of the best things you can do to increase your CTR is to offer some kind of reward to the person who clicks on your advertisement link and visit it. You can create a landing page where the people would be redirected after they click the link and they are supposed to enter their credentials to claim the reward.
What type of reward you can give
Anything free is a reward today. If you offer people a free ebook or a discount coupon or anything like that, you are offering them a reward. You must keep a few things in mind before creating a reward though.
- The reward must be relevant to your niche.
- It must be of some use to the people or at least provide some information.
Another great way to increase traffic to your blog
Other than this, you should always keep working on your SEO to improve your search engine rankings. It is the best way to generate more and more organic traffic. You can also hire experts to help you with the SEO. If you are living in Thailand, you can search for seo company thailand and you will find a lot of results. Just go with the one that you find best for yourself.